A rowboat crossing a calm Maine harbor

a Maine bag company

Our Story

AU makes getting there half the fun!

We are dedicated to giving our customers some of the most fun and sophisticated daybag and travel bag options on the market.

AU was established more than 40 years ago in Maine. The seasons and the dramatic landscape of the state of Maine have helped to create a brand that understands the need for durability combined with sophisticated style. In fact, the other thing we like to deliver in our product is sophisticated fun. From the amazing colors and prints in our Raincoat Cotton™ Collection, done exclusively for AU by Erin Flett of Maine, to our Sailwax™ Collection, made with the best waxed cotton and US leather available, AU delivers the bag you want to throw over your shoulder for the day or for the next getaway.

A mother and daughter on a Maine dock with AU Raincoat Cotton totes
Kids playing in the grass beside an orange AU tote
Two girls on a dock rail above three AU totes
AU Sailwax Bogie and tote on a gravel path
Navy Sailwax duffle bag resting on a dock

Made for the Maine elements

Like Maine, AU is known for innovative answers in its products: bags that withstand the elements as well as enhance the look and appeal of the person carrying them. Maine companies are known for great style with great longevity.

The Maine ocean influenced our use of materials like waxed cotton (Sailwax™), the first foul-weather gear for mariners. Maine’s amazing coastal landscape and colors are the inspiration behind the look of our Raincoat Cotton™ Collection.

All the years of designing and making some of the best travel bags, daybags and totes available give AU a distinct advantage. We work hard every day to deliver the bag our customers will go back to every time they travel, or are just buzzing around town for the day. Nothing looks quite like an AU bag, and we are very proud of the place that has inspired both us and our products.

David Allen
AU Essentials