The current (newspaper) issue of Mainebiz has a nice article on how this partnership formed quite serendipitously. The article highlights some of the reasons we think this partnership is so great for the style, direction, and uniqueness of the AU company and especially our raincoat cotton collection.

Download the PDF of the full Mainebiz article here.

Download our Spring/Summer catalog PDF to see the new line with Erin Flett.

The AU Spring/Summer catalog is now available! In it you will find the launch of our two new exclusive prints, a collaboration with the talented Erin Flett. The new prints are available in AU’s durable and stylish Raincoat Cotton.

Another recent addition to the Raincoat cotton collection is AU Diaper bags, which are fun and perfect for any mom-on-the-go!

For more information about any of our new products feel free to contact us or come into our Freeport or Westbrook locations!

Download the full Spring/Summer catalog PDF

The launch of the new AU prints by flett will be in AU’s Spring and Summer catalog which will hit the market this month. The AU-flett collaboration is the next step in proclaiming AU’s stance among the best looks and designs in the market, and revealing erin flett as an up and coming textile designer and artist.

These exclusive prints are simply not available anywhere else in the world and will be a must have for your next trip around town or for that special getaway.

The Vision

Seaside Maine is a constantly changing landscape of shapes and colors and is the inspiration for the new AU-flett launch. Maine waters are very tidal, and the flow they create is a visible, tangible, energy. “Worn Current”, the first of the two graphic prints captures the rhythmic energy of the swirling tide and wind which causes waves to crash onto the rocky shores and sandy beaches. It is a fluid graphic; it has no visible beginning or end.

“Island Edge” is a bolder, more geometric print mimicking the islands and the broken shards of colorful sea glass found in and around the granite outcroppings. Think deep watery blues and citrus greens, and urban chic grays.

New patterns are not the only fresh detail… AU is introducing a subtle, gray leather inspired by driftwood and bleached clapboard siding that is often found on the cottages of coastal Maine that are tucked in-between rocks and pine trees facing out on an endless sea.

Read the full press release here.

Hello everyone! We are so excited about our new website. Should make things a lot better around here.

18% Collection

With the new site comes the online option to buy our new 18% collection. A fun creative new line with one-of-a-kind items just for you. 18% of our fabrics end up as scrap. As we all know, scrap ends up in our landfills. Here at Au we knew there was a better solution. We are using that once wasted material to create one-of-a-kind pieces. Now your purchases won’t just be stylish but environmentally conscious as well!

At the Beach Collection

We took our Raincoat cotton and came up with a new line call At The Beach. I bet you can figure out what we think they are best for! Now you have the option to buy the At the Beach collection online too!

Social Au

We also have a few new ways for you to stay connected with Au. Please join us on Facebook and Twitter and here on our brand new blog for all things Au, exciting sales and special offers!