We are launching for the first time an all exclusive bag line featuring bold fresh prints commissioned by textile surface designer, Erin Flett, with her sophisticated signature style of innovative, organic hip designs and colors. AU and flett quickly
determined that they were a great fit and collaborated to incorporate flett’s designs into AU’s universal and fun bag shapes.
The launch of the new AU prints by flett will be in AU’s Spring and Summer catalog which will hit the market this month. The AU-flett collaboration is the next step in proclaiming AU’s stance among the best looks and designs in the market, and revealing erin flett as an up and coming textile designer and artist.
These exclusive prints are simply not available anywhere else in the world and will be a must have for your next trip around town or for that special getaway.
The Vision
Seaside Maine is a constantly changing landscape of shapes and colors and is the inspiration for the new AU-flett launch. Maine waters are very tidal, and the flow they create is a visible, tangible, energy. “Worn Current”, the first of the two graphic prints captures the rhythmic energy of the swirling tide and wind which causes waves to crash onto the rocky shores and sandy beaches. It is a fluid graphic; it has no visible beginning or end.
“Island Edge” is a bolder, more geometric print mimicking the islands and the broken shards of colorful sea glass found in and around the granite outcroppings. Think deep watery blues and citrus greens, and urban chic grays.
New patterns are not the only fresh detail… AU is introducing a subtle, gray leather inspired by driftwood and bleached clapboard siding that is often found on the cottages of coastal Maine that are tucked in-between rocks and pine trees facing out on an endless sea.
Read the full press release here.
We are definitely very excited about the launch of our newest designs with the talented Erin Flett! We have got some really great feedback already and are looking forward to the Spring/Summer Seasons.
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